No matter where you turn today we hear about is how the world economy is slowing down. People are afraid of what is going on with jobs, savings and what the future has in store. If we think back our country has gone through all of this before, however right now it’s all happening at once. Eventually things will turn around and get stronger.
Till then how does this effect our businesses?
Simple; haircuts and chemical services grow out, people still need retail products to use at home so the business is still there. We just need to sharpen up our marketing skills and offer our clients something.
This past week I have been listening to local radio and scanning the local merchant circulars. WEGMANS a large regional food chain has been advertising and printing ads announcing their lower price commitment to shoppers. I went there this past week end and the prices are noticeably lower throughout the store.
Take the same thinking and make this work for your salon business -
Some ideas:
Bring in 2 family remembers at the same time receive a family home care 3 piece retail package for a discounted price. (2 haircuts prices discount 5-10% and retail package receive 20-30% off)
Purchase “family size” retail receive 10% off services and an immediate 15% off shampoo products.
Price your foil work by the foil – 2-6 dollars per foil.
Buy 6 months of hair color now and receive 20% off – would be doing 4 for regular price and one for free… Save you the time of repairing it 6 months down the road, plus you will see some customers more than you did last year!
What do you have to lose? Keeps you busy, a great way to give back during tougher times and pay forward.
With that said as a designer and supplier of salon equipment I make similar offerings to salon owners, old and new, during this trying times of uncertainty. I know by doing this will create longtime business relationships. Contact me, Louis Benevento at 866-261-9559 for the best prices on BELVEDERE, COLLINS, FORMATRON, KAEMARK salon equipment. Our delivery charges for orders in NJ, PA, MD, DE and VA are very very reasonable. No Sales Tax in DE, MD or VA.
